6 Tips On How To Promote An Event To External Customers and Clients

So, you want your upcoming event that you are planning to be perfect. As a way to ensure success, do your best to invite as many people as possible to to get the largest turnout possible. You will not be successful in accomplishing this goal unless you include all of your external customers and clients.  Internal promotion is generally the easy part, but trying to get attendees from outside your organization can sometimes be a challenge.   

Here are 6 ways to help you with event planning promotion outside of your organization.  

1. You first need to check to see whether you are sending the appropriate invites to the appropriate people. Identifying who can, get the word out and create a sense of hype around your even will be instrumental in attendance. You’ll also want to ensure that your external consumers get the invitation on time to make the necessary preparations required to get people to attend your event. Most people will react positively when provided with timely information on an upcoming event.  

2. You will want to go out of your way to make your point of contact feel like a VIP. Give them a cause to want to come out and show their support by giving them something to do. You would want them to go to the party with the impression that they have a unique and significant role and that their presence is both desired and required. You will have a larger probability of them attending, which will also increase the likelihood that your party will be a huge success.

3. Write the person responsible for attendance a handwritten letter in which you stress how essential it is for them to attend your wonderful event and how much you look forward to seeing them there. You’ll want them to feel significant and unique when they get the letter.  A handwritten letter will help them to have this perception to increase the likelihood that they will come to the party you are throwing.

4. Maintain regular communication with all possible attendees that come from outside your organization. It is in your best interest to maintain open lines of communication to keep a hype and a buzz about the upcoming event. When you maintain open lines of communication with your external clients and remain knowledgeable of who is attending you can also share this information. This will give the impression that you are receiving favorable feedback.

5. Identify strategies in which you  can acquire the ideas and interest of your external consumers.  Gathering this information can help you with entertainment, speakers and sessions to include. You will want to gather this information early on and have clients provide you with feedback and constructive criticism. You should make them feel important to you and your party by inviting them to share activities that they would like to see included.

6. You need to ensure that your event is being promoted and that people are aware of how amazing the party or event will be. You may let all of your previous external clients, as well as the current ones, know how amazing this party is going to be by having them spread the word. You will want to demonstrate to them the fantastic ways you plan to make this occasion ever so special. You’ll  want them to be a part of all of it from planning to attendance and how their colleagues can get the most out of their attendance.

To make sure your event is a huge success, you’ll want to be sure that as many people as possible who were invited, show up. You want them to have a positive expectations about the party and attend with the expectation of having a nice time at it. Social media, email and even text messages are some of the channels available to keep the buzz as well as keep people informed.  .

If you are in need of event planning help , you can engage a professional event planner to keep you updated with the wonderful ideas that will assist you in the long run. You will discover that it works better not just for your event but also for future gatherings